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Tips on How to Use Coupons as an Effective Marketing Tool There is a growing requirement for vouchers by clients. In order to take advantage of this, you should use them as marketing tool to get more customers. Coupons can be issued by manufacturers or some other retailer to their customers and can be distributed electronically, direct mail or any other marketing means. A coupon includes special offers or specific savings amount to lure customers to purchase particular goods and services from specific outlets. Here are a few of the elements you need to think about if you would like to use coupons for marketing your retail organization. Set an Expiration Date Coupons consistently have an expiry date. This is important especially as it produces a sense of urgency for the client to use it. Another advantage of this expiration date is the fact that it protects you from exposure in the sense that no customer will appear with a voucher from a couple of years ago when the offer has expired and hope to redeem the coupon.
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Ensure that the print in your coupon is clearly visible. Also make sure that you state the limitations as per the use of the coupon to avoid misinterpretation by the customer. For example a customer can heap a number of coupons in an offer and can even use them in an expired offer. However if you had stated your limitations clearly, like “may not be used in combination with any other offer” you may safe yourself this trouble. Also provide geographic limitations for the coupon. Make the Number the Biggest Like any other marketing tool, coupons have to compete for the attention of the customer. The face or offer value number ought to be made to appear large as that’s the only thing which clients are mostly considering. Make the Coupon Simple to Redeem Coupons have numerous exceptions or need the consumer to meet many requirements before redeeming them. However, this should not be the case, make your coupon simple and easy to redeem if you would like to impress your clients with your customer service experience. If you complicate the process of redeeming a voucher it will do much more harm to your business than good because it compromises on customer experience. Employees Awareness of the Coupon Inform your employees about the coupon and train them on how to handle them. Avoid instances where employees have no idea about the availability of coupons and will only be aware when the customer shows up with the coupon. This will create an impression your business is disorganized. Note that coupons will bring value to your product. Make the process of redeeming the voucher a nice experience for the client. Redeem them with a smile. Do not make the customer feel like they are doing a wrong thing when using the voucher. When handled well, a coupon can be a very effective marketing tool for your brand.

 

Author: s3m4ng4t